The Strategy Activation Playbook: A Practical Approach to Bringing Your Strategies to Life

Organizations spend over $160 billion a year hiring consultants to develop and execute strategies, and yet 80 percent of corporate strategies fail.

Why? Because we forget the most important factor in successfully executing strategy: People.

The old models of change management and strategy execution assume that organizations are monolithic and can move directly from strategy-making to strategy-doing. Yet the modern organization is made up of increasingly more diverse, empowered, and free-thinking people. We need to evolve how we launch our strategies to ensure we engage, align, and empower diverse groups of people to move forward together. If you want to be part of the 20 percent of leaders who succeed, then you need a new playbook for bringing your strategy to life.

In The Strategy Activation Playbook, author Aric Wood teaches how to align and activate the people in your organization to execute strategy and realize your vision.

Leaders will find a clear methodology for:
• Communicating a strategy so that everyone understands it and sees how it benefits them
• Equipping employees with the tools and training that enable new ways of working
• Embedding a strategy as “the new way of work” that everyone can embrace